"It's amazing what technology can do these days." says lead singer Will.i.am of the Black Eyed Peas. "This allows us to get closer to all the fans worldwide. This is dope."

We armed will.i.am, Fergie, apl.de.ap and Taboo with 3G mobile phones that could send video directly to their website.

The mobile technology, in conjunction with the community website, created an unparalleled experience for the fans who virtually joined the Peas during every day of the tour.

BIA turned the Black Eyed Peas into one of the most active fan communities on the web. Their site is until this day one of the biggest artist based online community worldwide. Various ways to interact and contribute were mashed up to go beyond the all too familiar discussion board fan club.